Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. 'This extensively revised third edition positions the book as a contemporary classic on destination marketing. With a wide range of elucidative international case studies this textbook has a great impact on teaching in under- and post-graduate tourism programmes. This is absolutely the most important hands-on book on destination marketing ever written to date from an author who has equally spent 20 years in the tourism industry and 20 years in academia'. Professor Filareti Kotsi, Zayed University, United Arab Emirates 'This is a new edition of a text that brings a great deal of practitioner experience blended with academic research on a hot topic in tourism research. The author has a wealth of experience in this area and the text is synthesised in an exemplary manner for students and industry'. Professor Stephen Page, University of Hertfordshire, United Kingdom