'The most powerful woman in British beauty' Daily Mail

'This woman is the best advert for the advice she gives to all of us' Ruth Langsford

If there is one thing my experience in the beauty industry has taught me, it's that a beauty regime should be as individual as you are. Having no cosmetic work myself allows me to truly understand what results are achievable for people at home.

Trusted and award-winning beauty expert Alison Young has worked in the industry for over 35 years. She has pretty much tried every beauty product on the market so you don't have to, and she knows what works and what doesn't. Her no-nonsense approach cuts through the hard sell and tells it how it is. Whether you want to look fresher or younger, need advice on brows, haircare or body basics, or struggle with skin issues such as dry skin, oily skin or a more serious condition, Alison has the answer.

With this book, you will never waste money on beauty products again; instead, you will be able to look and feel your best self, every day. Find out:

- The insider secrets that supercharge your daily routine, whatever your skin type
- How to manage (and embrace) signs of ageing
- The make-up techniques that boost confidence, at every stage of life
- Simple steps for year-round glowing skin and beautiful hair

Whatever your gender, ethnicity, budget or stage of life, Alison will give you the knowledge to create a beauty regime that works for you and the confidence to step out as your best self, every day.

Decoding effortless beauty to look your best, beautiful self, from the UK's most trusted expert and QVC's Beauty Insider Alison Young. Trusted and award-winning beauty expert Alison Young has worked in the industry for over 35 years. She has pretty much tried every beauty product on the market so you don't have to - and she knows what works and what doesn't. Her no-nonsense approach cuts through the spin, through the hard sell and tells it how it is. Whether you want to look fresher or younger, need advice on brows, haircare or nails, or simply struggle with skin issues such as dry skin, oily skin or a more serious skin condition - Alison has the answer. With this book and Alison's insider knowledge you will never waste money on beauty products again; instead, you will be able to look and feel your best self at every age. Chapters include: - 5 beauty techniques to start making a difference today - Ingredients matter - When to spend and when to save - Feeling good about your hair everyday - The 10 must-haves every woman needs - What is your nail type? - Love your feet - All about brows Whatever your skin type, budget or stage of life Alison will give you the knowledge and confidence to create a beauty regime that works for you.