David Roche started the Some Work, All Play (SWAP) team in 2013 and is a coach to some of the top trail runners in the world. He has been called one of the best ultramarathon coaches by several running media outlets. His athletes have won some of the biggest trail races, including the Western States 100-Mile Endurance Run and the Hardrock 100. He is a two-time national champion, a three-time member of Team USA, and the 2014 USATF Men's Sub-Ultra Trail Runner of the Year. He is also a contributing editor for Trail Runner Magazine. David graduated from Columbia University with a degree in environmental science and received a master's degree and law degree from Duke University.

Megan Roche joined the SWAP coaching team in 2016. She is the 2016 USATF Women's Ultra Trail Runner of the Year and Sub-Ultra Trail Runner of the Year, a four-time national champion, the North American Mountain Running Champion, and a six-time member of Team USA. She attended Duke University, where she played on the field hockey team and raced on the cross country and track teams before graduating with a degree in neuroscience. Megan received her medical degree from Stanford University in 2018.