Some people can take risks - move abroad, switch careers, and give up everything to chase their dreams - with hardly a second thought. For others, looking before they leap is vital to making even simple decisions. In his first book, Nick Tasler, research and development director for cutting-edge think tank TalentSmart, turns conventional wisdom on its head by explaining that there are actually two factors that determine whether an individual will be impulsive or cautious. The first is genetic, and the second is Tasler's theory of Conditional Impulsivity, in which the gravity of a particular situation can trigger unusually risky responses from a cautious person. More than just a book, The Impulse Factor provides a clear understanding of why we make the choices we do - and the tools to turn those decisions into something great.