This seminal book highlights and explains the truly prophetic nature of McLuhan's theories. It shows us why and how the 'Wired' generation is now turning to McLuhan's work to better understand a global village in a digital age. 'Paul Levinson explains the relevance of McLuhan's work for an understanding of new media. This guide to the information millenium is a deliberate wake up call to those unaware of the profound power of the internet to reshape our lives and society.' - New Sabah Times'An amazingly well-researched, well-written, and above all else, well-educated piece of work.' - Communication Booknotes Quarterly