PAUL DUNN continues to be at the forefront of management and marketing on a global basis. He formed The Results Corporation, a marketing organization, and from there Results Accountants' Systems (RAS) which focused on accountants in public practice, and founded the "Accountants' Boot Camp" Process. He is in high demand for his marketing and speaking skills, working with major corporations worldwide. RON BAKER, CPA, is the founder of VeraSage Institute, a think tank dedicated to teaching Value Pricing to professionals around the world. He is a frequent speaker and a consultant to professional service firms on implementing Total Quality Service and Value Pricing. He is also author of the bestselling marketing book written specifically for the professions, The Professional's Guide to Value Pricing, Fourth Edition.