With Smarter Bank, Ron Shevlin provides a no-nonsense framework to address broad issues impacting banking's rapidly changing business model.
Ron approaches important topics like innovation, big data, engagement, and the migration to money management very directly and with a critical eye for the data behind his statements. He then rewards the reader with deeper context, humor and his iconic snarky point of view. This is a book that you'll refer to time and time again and it's one that will ultimately have impact on your bank's strategy and bottom line.
Bradley Leimer, Head of Innovation, Santander, N.A.
Ron Shevlin is famous for his snarky sense of humor, as well as his well-researched, well-considered takes on banking and customer behavior.Smarter Bank is a smart book. If you are in banking, you should read it, and you will definitely come away smarter and better informed. Banks that don't follow his advice are dinosaurs and will definitely be left behind, and will most probably go out of business.
Brett King, Author of Breaking Banks and Founder of Moven
www.brettking.com
Searching Finance is delighted to announce the publication of Smarter Bank by Ron Shevlin, author of the popular marketing and financial services blog,Snarketing.
The goal of the book is simple:
Help banks and credit unions become more profitable, react to and benefit from emerging technological disruptions, and regain consumer trust.
At the moment, the banking industry is actually fairly profitable. But respectable? Not quite. Profitable and respectable need not be mutually exclusive.
In short, it's about how to become a "smarter" bank.
Smarter about developing customer trust and relationships, smarter about understanding consumers' needs and wants, smarter about using technology, smarter about marketing products and services-and smarter about making money.
Table of Contents
Foreword by Brett King
Introduction
Part One: Banking's Biggest Problem
Chapter One: What's The Problem In Banking?
Humor Break: Bank Mergers I'd Like to See
Chapter Two: The Innovation Question
Chapter Three: The New Competitive Dynamic
Humor Break: Bank Slogans We'd Like to See
Part Two: Speed Bumps On the Road To The Future
Chapter Four: Do You Trust Me?
Humor Break: Songs For the Citi
Chapter Five: Overcoming The Customer Engagement Hurdle
Chapter Six: Pruning The Branches
Humor Break: The Branch of the Future
Part Three: The New Consumers
Chapter Seven: Debunking The Myths About Gen Y
Humor Break: Redefining The Generations
Chapter Eight: The Real Underserved Market: Gen WHY
Chapter Nine: Moms: The Real Decision-Makers
Humor Break: Women are People Too (Who Knew?)
Chapter Ten: The Rise of the Smartphonatics
Humor Break: Financial Diseases
Chapter Eleven: The Unbanked, Debanked, and NeoBanks
Humor Break: Dear Dick Durbin
Part Four: The New Technologies
Chapter Twelve: The Unfulfilled Promise of PFM
Humor Break: What Would You Name Your New Bank?
Chapter Thirteen: The Social Media Mirage
Humor Break: Simplified Guide To Social Media Decision-Making
Chapter Fourteen: Big Data Delusions
Chapter Fifteen: The Mobile Wallet Opportunity
Chapter Sixteen: The Mobile Finance Apps Opportunity
Part Five: The New Marketing
Chapter Seventeen: Mobile Payments: The Fifth P of Marketing
Chapter Eighteen: The New Bank Marketing
Afterword: From Money Movement to Money Management
Acknowledgements
References
