Cocktail napkins.... restaurants, bars and lounges use them - you should use them too! You may have had that moment: In a restaurant or bar, this monumental idea came to you. This idea could not wait until the next day at the office and had to be documented right here, right now ... on a cocktail napkin. One such example is rumored to have happened in 1966 at a bar in San Antonio, Texas. Rollin King and Herb Kelleher were having a drink. King was in the banking business and Kelleher practiced law. King also was a pilot running a small charter airline. On the cocktail napkin, they formed an idea for an airline that could perform short flights at a low price to the consumer. They recorded their strategy and drew some possible flight routes on a cocktail napkin. They decided to follow through with this plan, and Southwest Airlines was born! This book shares various cocktail napkin "experiences" of the author as well as giving you a blueprint on how to take an idea from a cocktail napkin and bring it to reality. Use the examples given as a template to start or grow your own business. Understanding that lessons can be learned from other businesses in unrelated industries will help you succeed in your business. After it "Hits You," make sure to take action!