Geof Cox has worked as both a line manager and HR manager in the oil industry, where he was required to negotiate with others, whether as a commercial negotiator in Sales or Purchasing, as a Project Manager on major projects work or as an HR Manager, taking part in local wage negotiations with trade unions. Following on from this, he set up my own international management and organisation development company - New Directions Ltd - in 1986. As an international consultant, he has taught negotiation, influencing and conflict management to audiences in the public and private sectors, both large and small.